The business plan is under attack and deservedly so. Why spend so much time writing a fictional plan when you are pretty much certain that the odds of it translating to reality are near to zero? Framed this way it is indeed difficult to see why a rational person would venture out to write a business plan! However, critiquing the business plan based on its predictive performance may miss the point. That is definitely not the case. A business plan is not a plan!
Chief Management Officer > Publications > National Defense Business Operations Plan
Defense is the science or art of defending oneself. It is the act of defending against attack, danger, or injury. Throughout the process of developing a business plan, you need to keep in mind the objective of the plan. Why are you writing the plan? Is it to manage the business? Or is it to raise money?
Never underestimate the importance of your business plan. But finding the right answers to the right questions is critical if you want to lay the groundwork for a stable business and attract sufficient attention from investors. Chances are, there are multiple businesses out there who are already serving the crucial need you outlined from question one. Identify the differentiating factor that will allow you to stand out, and emphasize it.
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