Impact lead Gives the result, or effect on people, of a news event. Usually used in a news story. See also hard lead. Second-day lead Advances the story by reporting a new event in a continuing story for example, the second death as a result of a fire yesterday.
For our purposes, we will make the following distinctions. See example. Cutlines: Cutlines at newspapers and some magazines are the words under the caption, if there is one describing the photograph or illustration. Example: Obama vs.
Agate — Small type often used for statistical data on sports and stock pages. Advertorial — An advertisement in the form of an editorial piece, usually labelled as an advert. Background — Information given to a reporter to explain more about the situation and details of a story. Sometimes shortened to BG. Banner — A type of headline stretching full width, usually at the top of a page.
Affiliate - A local station that subscribes to the services and programs of a network. Anchor - The newscaster who hosts the studio portion of the newscast. The anchor is the dominant voice in the presentation of the news to the audience.