In India and other large emerging economies, rural markets hold great promise for boosting corporate earnings. Companies that sell in the countryside, however, face poor infrastructure, widely dispersed customers, and other challenges. To better understand the obstacles and how to overcome them, the authors—researchers with Accenture—conducted extensive surveys and interviews with Indian business leaders in multiple industries. Their three-year study revealed several successful strategies for increasing revenues and profits in rural markets:. The most effective approaches are multipronged—for example, adding extra layers to existing networks and engaging local partners to create new ones.
Natura: the cosmetics company from the Amazon rainforest that sets the example
(PDF) Innovation Business Plan and Collaboration | Panagiotis Charalampous - aktywnedzieciaki.info
It is a process of face to face interaction between the salesperson and the prospective customer. Through a proper training and guide, a salesman can be a valuable medium between the marketer and the prospective customer. A good salesperson is the one who has thorough knowledge about the product he is about to sell and tries to strike a common point of link between the product and the customer needs. Most of the marketers think personal selling is not feasible in rural areas because of various reasons ranging from scattered population to a large number of villages to be covered. Though still not a prevalent practice adopted by the national level marketers, personal selling is widely done by the local manufacturers of utensils, garments, edible good etc. As the population of rural region is scattered, it becomes a lot more important for the salesperson to have sufficient knowledge about rural area which he is supposed to cover.
Innovative Rural Business Models spread opportunity in small towns
There are actually some business opportunities that are better suited for rural communities. Of course, living in a rural area opens up the possibility of you making a living by farming plants or animals. There are plenty of different agriculture business ideas out there for you to consider.
Social Business and big business Do big businesses have to play a role on their own in poverty alleviation? And if so, what are the means of action they are able and eager to implement?