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Say Goodbye to Antibacterial Soaps: Why the FDA is banning a household item - Science in the News

Wash your hands with antibacterial soap. But the same compound we entrust to fend off the sniffles could actually be harming us —and creating an army of superbugs in the process. Just this past Tuesday, Minnesota became the first state to ban antibacterial soaps loaded with something called triclosan, a nasty little chemical that comes with a whole host of problems. If you do, steer clear. Even though the FDA published guidelines for chemicals in liquid soaps back in , the agency never actually got around to finalizing them —meaning soap companies have never had any federally mandated rules to follow regarding chemical additives.
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Smart companies regularly rationalize brand portfolios to maximize profits. If you do the job well, you can serve customers better at the same time. Yet most companies tend to ignore loss-making brands, unaware of the hidden costs they incur.
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What followed was unanticipated buzz as the campaign gained traction around the world, becoming a major water cooler topic prior to the days of social media spreading out concepts like wildfire. New Dove items were launched utilizing the exact same imaginative idea— revealing genuine females with various hair types, skin types and physique, caring themselves and their preferred Dove items, often in their underwear. While the water cooler buzz and media attention escalated Oprah had those underwear-clad women on her program , one of the most talked-about aspects of the campaign came as a complete surprise to MacLeod and her group— the viral power of striking the ideal chord.
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