The case documents the ambitious and revolutionary journey that ITC Hotels undertook to create, execute, and implement the novel concept of 'Responsible Luxury'. ITC's hotel division successfully implemented several structure and process-oriented drivers of sustainability by leveraging its dominant position among India's luxury hotels, financial might and overall group commitment to sustainability. The case provides an overview of the process that ITC Hotels adopted for designing luxury responsibly. It also describes the various challenges and issues that contributed to the management's decision to retrofit eight existing properties and launch ITC Gardenia along LEED guidelines to attain Platinum ratings. In order to make ITC Hotels the world's greenest luxury hotel chain, they know that not only will they have to design their future properties along LEED guidelines to attain Platinum ratings, but will also have to remodel the structural design, systems and processes at their other luxury brand hotels in India. Since the s, ITC Hotels had tailored their service and product offerings around environmental concerns such as water recycling, energy conservation and waste management.
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This chapter examines the background on the study, the statement of the research problem and the purpose of the study. The research objectives research questions, the coalescence of the study, and limitation of the scope of the study are also explained. Hotel industry is all forms of business relating to provision of accommodation in the lodging, food and drinks and various types of other services that are interconnected and form intended for the public services, both of which use the lodging facilities or ho simply use the services or the production of certain services of the Hotel. As such Hotel mean commercial establishment providing lodging to travelers, tourist and sometimes to permanent residents and often having restaurants, meeting rooms, stores that are available to general public. Hotel chain provides a uniform standard through out non-chalk hotel even within the same entry may not agree on the standard, although both World Health Organization WHO and International Standard Organization also have been trying to persuade Hotels to agree on some minimum requirement as world norm, the entire membership of Paris base International Hotel and Restaurant. Association opposes any such moves. A star hotel and 5 star hotel such eating differentiate the hotels with regard to provision of their services as ranging of limited amenities but adhered to a high standard of facility, wide cleanliness to widest range of most luxuries premises and guest services as well as swimming pool, sport and facility.
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An array of products have been availed by the organization to ensure customers have a wide choice and these have been mainly due to the innovative nature of the organization. The level of innovation within the hotel remains relatively high and is key contributing factor to the success of the hotel in attracting…. It also helped to know how we can increase our revenue, increase our productivity, demand of our outlets, and break-even price. The next was to attract the consumers about our upcoming new products to be served in Food and Beverages through content writing. No matter the profile of a business a strong marketing strategy is a critical factor for building a brand, maintaining customer loyalty and attracting new clients and in this case hospitality industry do not differentiate from others.